SEO Case Study

Elevating Organic Visibility for a Telecom & IT Service Provider

At Grownomics Digital Marketing Agency, we specialize in driving SEO success for telecom and IT service providers. This case study highlights our proven strategies that boosted organic visibility, increased keyword rankings, and drove qualified leads for a telecom/IT service client.

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Grownomics’ Expertise: The Strategy

To overcome these challenges and establish a stronger online presence, we implemented a comprehensive SEO strategy that focused on the telecom and IT sector:

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Extensive Keyword Research & Targeting

  1. We identified non-branded, high-intent keywords like “business telecom services,” “cloud IT solutions,” and “VoIP for small businesses.”
  2. Internal link to Grownomics’ Telecom SEO Services, where we detail our targeted keyword strategies.
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Authoritative Content Creation

  1. We developed landing pages, blog posts, and service pages with content around topics like “Top 10 Cloud IT Solutions for Businesses” and “How to Choose the Right Telecom Provider.”
  2. Added FAQs to improve user engagement, address common queries, and rank for long-tail keywords.
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    On-Page Optimization & Internal Linking

    1. Optimized meta titles, descriptions, H1s, H2s, and H3s for relevant keywords.
    2. Implemented an internal linking strategy across the website to ensure better navigation and crawlability for search engines.
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      Backlink Building for Authority

      1. Focused on acquiring quality backlinks from industry-specific websites, directories, and relevant blogs, strengthening the domain authority.
      2. Internal link to SEO Case Studies, showcasing our work across different industries.
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      Technical SEO Improvements

      1. Enhanced site speed, mobile responsiveness, and user experience.
      2. Improved schema markup to increase chances of appearing in SERP features.
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      3 Results Overview

      Google Analytics Performance

      Total Users

      Total Users increased to 136,426, with 83,257 users from organic search (refer to “SHMD GA User Overview.jpg”).

      Engagement Rates

      Engagement Rates improved, with users averaging 0.75 engaged sessions, indicating better content relevance and user interaction.

      Improved Local Visibility on Google Business Profile (GBP)

      GBP Interactions

      GBP Interactions reached 44,731, showing greater engagement with the brand locally

      Consistent updates

      Consistent updates and improvements on the GBP led to better visibility in local search results.

      Google Search Console (GSC) Data

      Total Clicks

      Total Clicks surged to 99.3K, while impressions reached 2.33 million, reflecting broader keyword coverage and visibility

      Average Position

      Average Position improved to 20.3, indicating successful keyword targeting for high-volume terms.

      SEMrush Results

      Organic Traffic

      Organic Traffic reached 23,797 monthly visits, indicating sustained growth

      Before:

      After:

      Ranked Keywords

      Ranked Keywords increased to 3,793, including many top 3 and top 10 results, reinforcing Grownomics’ expertise in telecom/IT marketing.

      Before:

      After:

      Conclusion

      Grownomics’ Authority in
      Telecom/IT Marketing

      This SEO campaign clearly establishes Grownomics as an authoritative digital marketing partner for telecom and IT service providers:

      Improved non-branded visibility and higher lead generation.

       

      Boosted rankings and local authority, fulfilling EEAT requirements.

       

      Proven results across key metrics, including increased organic traffic, engagement, and conversions.

      Looking to enhance your telecom/IT service provider’s online presence? Contact Grownomics Digital Marketing Agency at 0425152332 for customized SEO strategies that deliver results.

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